Live Webinars

AFP Learn Webinars

The Best of AFP 2023 | Tales from the Transformation Trenches: How to be a Success Statistic

Apr 18, 2024
3:00 PM
- 4:00 PM
Pricing: Members: Complimentary | Non-Members: $295 as part of the AFP 2023 Webinar Series
Credits: CTP/CCM: 1.2 | FPAC: 1.2 | CPE: 1.2 | CPE Field of Study: Business Management Organization
Many digital transformation efforts fail, with 70%-85% not reaching their ROI targets or being abandoned altogether. As financial practitioners are often held accountable for these initiatives, it's important to understand what success looks like and how to achieve it. In this session, experienced transformation practitioners share 10 tactics that empower success in any digital transformation. Topics covered include the impact of process mapping, communication, and change management on ROI, as well as planning techniques and methodologies to avoid negative impacts on the practitioner's profile, driving your digital transformation to success.

Learning Objectives
•  Learn about the strategic tools  for improving the transformation process.
•  Apply practical experiences from both program/project director and CFO/finance practitioner for a full/well-rounded POV into transformation.


  • Sarah Grooms, CTP
    SVP, Special Initiatives
    Wintrust Financial Corporation
  • Robert Zondag, CTP
    Senior Manager
    Wipfli LLP
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