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AFP 2022 | FP&A Keynote: Numbers and Narratives: Seeking a Story Among the Indicators

Credits: CTP/CCM: 1.5 | FPAC: 1.5

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Are your business partners numbed by numbers? Without setting the right context, the innumerable measures, metrics, KPIs, dashboards and scorecards floating around us challenge our ability to discern their meaning and focus on those that demand attention. Stacey Vanek Smith, author, correspondent, and podcast host has made a career turning facts, figures, and the arcane minutia of the economy into meaningful narratives. “I am a story seeker,” says Smith, and so is FP&A in the way we interpret and deliver meaning to our analyses. In this keynote, Smith reflects on the use and limit of quantitative indicators, discusses how she breaks down a number to create and communicate a good story, and researches a few indicators for AFP!

Credits Confirmation
This session was originally delivered live at AFP 2022 and the recording is now available to you as a convenient and cost-effective way to support your learning and development while also earning CTP/CCM and/or FPAC credits. If you attended this session at AFP 2022 and claimed credits, you cannot also claim credits for viewing this recording.

At the conclusion of the recording the accompanying quiz will appear on-screen. Once you’ve successfully completed the quiz, you will be prompted to complete a brief Credits Request Form. Following the completion of this form, an email confirmation of credits earned and directions to post your credits in the Recertification Reporting Tool will be sent to you for your records.


  • Stacey Vanek Smith
    Correspondent, Planet Money